#WeAreLegalAid Social Media Campaign

A Statewide Effort to Educate the Public about Civil Legal Aid 

Many Americans are not aware of civil legal aid. One recent national study found that 36% of people polled had never heard of legal aid or had no opinion of it.

"We Are Legal Aid" (WALA) is a new social media campaign designed to educate the public in Minnesota about the important work that civil legal aid does - keeping low-income Minnesotans economically secure and safe from abuse, hunger, and homelessness - through client success stories. "Legal aid" is an umbrella term for the network of nonprofit organizations and programs that provide specialty legal services throughout the state. The campaign features an ever-expanding display of client success stories from across the state, displayed on the WALA website and featured on its Facebook page and Twitter feed.

According to Anne Hoefgen, executive director of Legal Services of Northwest Minnesota, “The important work of legal aid programs is not always well-understood outside the legal community.  Legal aid provides access to basic needs, protects children from violence, prevents homelessness, helps seniors and people with disabilities secure access to medical care and benefits, and strengthens Minnesota communities. ‘We Are Legal Aid’ allows us to educate the public about the important work that our staff and volunteers do on behalf of our clients.”

The new campaign is a collaboration between Minnesota Legal Services Coalition Partner members, the Minnesota State Bar Association, Call for Justice, and the Hennepin County Bar Association. Access the WALA website at www.wearelegalaid.org, on Facebook at “We Are Legal Aid,” and via Twitter (@wearelegalaid). Related tweets are flagged with the hashtag #wearelegalaid.

Contact Lindsay Davis, Access to Justice Director at the MSBA with questions or suggestions. ldavis@mnbar.org.